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Jim Williams
Sales Training


Grace Broadcast Sales
225 SW Skyline Drive
Pullman, WA  99163















One optometrist in a town of 30,000.

One idea for a radio branding campaign.

Over $250,000 in billing (and counting).

...And You Can Do This On Your Station! Here's How:

Meet Dr. James P. DeVleming.

Back in 1995 Rod created a radio campaign for him called Ask Dr. DeVleming. The premise was simple: listeners were invited to send in their questions on vision and eye health, which he would answer in his :60-second radio spots.

The spots began airing a couple times daily, with copy changes every three weeks or so. Within just a few months’ time, Dr. DeVleming had established his position as the area’s leading authority on eye care. And he's been running these messages on radio ever since, every week for twenty years (and counting).

Overcoming the Only Stumbling Block.

This is a concept that any eye care professional (ECP) can implement successfully. There’s just one stumbling block: many practitioners find it difficult to carve out the time needed for research and writing.

But now we’re going to eliminate that objection and enable you to put together this time-proven campaign for one of your ECP clients. We’ve collaborated with Dr. DeVleming to offer you the same scripts that have helped him build his practice, customized for your client. All you have to do is invite your client to record the scripts in your production studio and then produce the finished spots.

Once you have them on the air with this branding campaign, they’re bound to stay on the air with you, year after year after year! Get started today by downloading the pre-recorded sample features to play for your prospect. If you like, you can also download Dr. DeVleming’s testimonial on the effectiveness of this campaign in building his practice.


(6 scripts per bundle)

Each collection of 6 scripts gives your client 12 to 18 weeks’ worth of content, depending on the interval between copy changes (generally two or three weeks).

Demo 1          Demo 2
(Please note, the demos are not authorized for broadcast.)

Each bundle includes questions and answers covering a variety of topics, including Vision, Medical Problems, Eye Anatomy, Spectacles, Contact Lenses, Sunglasses, Eye Exams, Lasers and Equipment, etc.

Order one bundle or several, depending on your requirements.

Scripts are licensed for unlimited use in your market: once you buy them, they’re yours to air as often as you like. Remember, only one station or group per market can license these scripts. As with all our campaigns, Ask Your Eye Care Professional is offered on a first-come, first-served, market-exclusive basis.

Call today to reserve for your market!


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