in a town of 30,000.
for a radio branding campaign.
Over $250,000 in
billing (and counting).
...And You Can Do
This On Your Station! Here's How:
Meet Dr. James P. DeVleming.
Back in 1995 Rod
created a radio campaign for him called
Ask Dr. DeVleming. The premise was simple:
listeners were invited to send in their questions on
vision and eye health, which he would answer in his
:60-second radio spots.
The spots began
airing a couple times daily, with copy
changes every three weeks or so. Within just a
few months’ time, Dr. DeVleming had established
his position as the area’s leading authority on eye
care. And he's
been running these messages on
radio ever since, every week for twenty
years (and counting).
Only Stumbling Block.
This is a concept
that any eye care professional (ECP) can implement successfully.
There’s just one stumbling block:
many practitioners find it difficult to carve out the time needed
for research and writing.
But now we’re
going to eliminate that objection and enable you to put together
campaign for one of your ECP clients.
We’ve collaborated with Dr. DeVleming to
offer you the same scripts that have helped him build his practice,
customized for your
client. All you have to do is invite
your client to record the scripts in your production studio and
then produce the finished spots.
Once you have them
on the air with this branding campaign, they’re bound to stay
on the air with you, year after year after
year! Get started today by downloading the pre-recorded sample
features to play for your prospect.
If you like, you can also download
testimonial on the effectiveness of
this campaign in building his practice.
ASK YOUR EYE CARE
INTRODUCTORY SPECIAL - $99 BUYOUT
(6 scripts per bundle)
Each collection of
6 scripts gives your client 12 to 18 weeks’ worth of content,
depending on the interval between copy
changes (generally two or three weeks).
(Please note, the demos are not authorized for broadcast.)
includes questions and answers covering a variety of topics,
including Vision, Medical
Problems, Eye Anatomy, Spectacles, Contact Lenses,
Sunglasses, Eye Exams, Lasers and
Order one bundle
or several, depending on your requirements.
Scripts are licensed for unlimited use in
your market: once you buy them, they’re yours to air as
often as you like. Remember, only one station or group per
market can license these scripts. As with all
our campaigns, Ask Your Eye Care Professional
is offered on a first-come, first-served, market-exclusive
Call today to
reserve for your market!